Beauty is her passion and hard work is her nature. An entrepreneur since the age of 16, Reyna managed her own full-service salon and worked full-time while earning her high school diploma, her Associate of Arts at Long Beach City College, and then her Bachelor of Science at the University of Utah.
Already a state licensed cosmetologist and permanent makeup technician, Reyna discovered her passion for eyelash extensions and completed advanced training certifications. When the trend first swept the beauty industry, Reyna was one of only three advanced eyelash extension trainers in the country, earning the title Master Aesthetics Instructor.
In 2006, Reyna left the full-service salon industry to focus exclusively on eyelashes, and master the art of synthetic eyelash application. She improved upon existing methods to develop the best practices and techniques to lift, open, and frame the eyes.
She opened Cherry Lash with two goals: First, to bring the art of these stunning eyelash transformations to women all over the world. Second, to help hard-working men and women find a job in the beauty industry that offers a flexible schedule and a path to business ownership.
Reyna is a member of the International Franchise Association (IFA), the National Association of Women Business Owners (NAWBO), and Vistage International—the largest CEO membership organization in the world.
Cheers to you,